WhatsApp has a 98% open rate compared to 20% for email. Yet most Moroccan SMEs still follow up with clients manually — by phone, copy-pasted messages, or not at all. This tutorial shows you how to automate your WhatsApp client follow-ups using Make.com in under one hour, with no coding required.
Why WhatsApp Is the Best Follow-Up Channel for Moroccan SMEs
175 million people chat with a brand on WhatsApp every day (Meta, via WapiKit, June 2025). WhatsApp's response rate reaches 55% versus 28% for SMS and only 6% for email (NimbleBiz, 2026). In Morocco, WhatsApp is the primary messaging channel — for many clients, it IS their inbox.
What You Need Before You Start
- A WhatsApp Business account (free) or WhatsApp Business API access
- A Make.com account (free plan includes 1,000 operations/month)
- A client list with phone numbers in Google Sheets
- 45 minutes of your time
Step by Step: Building Your First Make Follow-Up Scenario
Step 1 — Connect Google Sheets as a trigger. Your client list (name, phone, last order date, follow-up status) lives in Google Sheets. Use Make's "Watch Rows" module to trigger the scenario when a row's status column equals "à relancer".
Step 2 — Configure the WhatsApp module. Map the recipient's phone number from Sheets. Personalize the message with the client's first name. Example: "Bonjour {{Prénom}}, we have a special offer for you this week. Reply YES to find out more."
Step 3 — Add a time filter. Set the sending window to 9am–6pm, Monday to Saturday. Add a 24-hour delay between follow-ups to avoid spam perception.
Step 4 — Update the status automatically. After sending, use a Sheets "Update Row" module to change the status from "à relancer" to "relancé". This prevents duplicate sends.
Step 5 — Test with your own number. Use Make's "Run once" button before activating the scenario live.
3 Concrete Use Cases for Moroccan SMEs
Restaurant: Automatically follow up with customers who cancelled a reservation. Automated follow-ups within 24 hours increase conversion by 27% (Chatondesk, 2025).
Real estate agency: Follow up with leads after a property visit. WhatsApp achieves an 18% lead recovery rate (Interakt, October 2025).
E-commerce: Recover abandoned carts. WhatsApp recovers 18–23% of abandoned carts versus only 8% via email (Chatarmin, 2025).
Time Savings: Manual vs Automated
Following up with 50 clients manually takes 5–8 hours per week. With Make, it takes zero hours. Businesses that automate follow-ups save 10–15 hours per week (RexAutomaton / AIConnectBusiness, 2025).
What Budget Do You Need?
For most Moroccan SMEs starting out: Make.com free plan + WhatsApp Business App = zero budget. The Make Core plan costs around 100 DH/month for 10,000 operations. WhatsApp Business API costs 0.05–0.10 EUR per conversation for high-volume needs.
FAQ
Do I need the WhatsApp Business API to use Make? No. You can start with the free WhatsApp Business App for small volumes. The API is needed for 100+ messages/day.
Is it legal to send automated follow-ups on WhatsApp in Morocco? Yes, if clients have given consent. Always include an opt-out option.
Can Make read WhatsApp replies? Partially — only if you use the WhatsApp Cloud API with webhooks.
How long does it take to set up? 45 minutes to 1 hour following this tutorial, with no prior Make experience.
What happens when a client replies? You receive the reply in your WhatsApp Business inbox. You can also route replies to a Google Sheet or notify a team member automatically.
Conclusion
A 98% open rate, 10–15 hours saved per week, and near-zero startup cost. Automating WhatsApp follow-ups with Make is one of the highest-ROI moves a Moroccan SME can make in 2026. Contact EasyDigia if you want us to set up your first scenario for you.